PORTFOLIO

Rita’s Water Ice

(2009) – Rita’s Italian Ice is a frozen dessert franchise with approximately 700 locations across the eastern United States. I was commissioned to create and interactive microsite for their ‘Mystery Ice” Campaign. The “Mystery Flavor” microsite allowed fans to taste an unknown flavor and come to the site to place a name and/or vote on another submission. This campaign received over 30,000 entries with over 2.2 million votes. It was so popular it was even picked up by Comedy Central’s Stephen Colbert.

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DUAFE HOLISTIC HAIR CARE BRANDING

Since 2001, duafe has been a trendsetter in holistic hair care, with duafe receiving a “best of philly” award for the stylists’ expertise and excellence in customer service for two consecutive years. Duafe is an elite destination for holistic natural hair care, having its styles featured in o magazine, essence, ebony, philadelphia magazine, business week, vogue, black enterprise and rolling stones.

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